Nokia and the Global Mobile Phone Industry |
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Abstract:
This case study discusses the various problems Nokia faced in 2003-2004, including the company's tardiness in introducing the clamshell phones that had become very popular and its resistance to manufacturing operator specific handsets. It also discusses the efforts Nokia made to recover its market once it realized that its performance was slipping. The case concludes with an analysis of the challenges the company faced in the future and the various options ahead of it. Issues:
» To understand the difficulties faced by an erstwhile giant in the global
mobile phone industry in 2003-2004. Contents:
Keywords:Nokia, Global Mobile Phone Industry, Jorma Ollila, Motorola, Sony Ericsson, GSM, Yrjo Neuvo, Microsoft Corp, Samsung, LG, N-Gage, Vodafone, RAZR V3, Sony PSP, Nintendo |
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